REALITY OF SMALL BUSINESSES BY YASVI

In this capitalist world where everything is driven by a brand conscious mind, it takes strenuous efforts for small businesses to leave an impact. Most of the prejudice towards a new brand is not formed on the quality that it offers but on the one who funds and endorses it. This is where marketing and promotion teams enter; and we know that the power of advertisement is unquantifiable.

The tremendous amount of work put in by the artisan often goes unacknowledged in the macro level; but now with many digital initiatives like #VocalForLocal #SupportSmallBusiness #ShopLocal amongst others being promoted by big faces has led to a new trend in the market, for instance, the demand for organic, home grown food supplies.

With an acumen of social media marketing and knowledge about their targeted audience, the small business owners have seen a glimmer of hope to expand their business and global reach. Having said that, the mindset of the consumers and consumer market still needs some conditioning for the businesses to thrive.

As a proactive consumer, one should not compare price with brand name but look for the quality, remember Sabyasachi did not become a name in just one day, it took the brand a lot of failures and rejections before it became a luxury. The growth of the local market and entrepreneurs has a butterfly effect and it just doesn't stop at the bank account of the marketers but goes ahead to strengthen the nation’s economy and development status. 

So go ahead, buy local you will make someone happy and get a quality product with gratitude.🙏

I'm Yasvi, a blogger, a budding Content Writer and a Copywriter.

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